Logos examples6/1/2023 The logo’s designer, Rob Janoff, said that when he created the logo in 1977, he included the bite mark “for scale, so people get that it was an apple not a cherry. There’s also a clever design element that you can take notes on. The Apple logo is hands-down one of the best logos in the world because of its simplicity and memorability. AppleĮveryone knows it, and that’s why it’s so good. ![]() Now that we covered the crash course, let’s dig into the juicy stuff: some of the best logos ever made. Think website and social media, but also printed on t-shirts and other fun branding opportunities. It needs to be something that looks good everywhere you put it. The best logos ditch the tiny details, fine lines, and nuanced gradients. This should be easy to accomplish, as long as you don’t go out of your way to reference any current events or trends, or include any controversial elements that might get you in trouble later (or now, for that matter). The best logos withstand the test of time. From tapping into color psychology to using symbols that represent certain elements of your brand’s mission and personality, there’s a lot of opportunity. You could go willy-nilly with your logo design, but the best logos in the world have purpose with every element. Isn’t it easy to conjure up their mental image? And isn’t there some element that adds meaning or emotion in a way that boosts how memorable it is? ![]() This in turn boosts some of the other requirements, like how memorable and versatile they are. (In hindsight, that saying isn’t very friendly.) The best logos of all time are clean, sharp, and easy to replicate. You can break down these criteria into 5 pieces: Before we get into some of the best logos in the world, it’s important to first understand what makes a logo truly great.
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